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Santander reshuffles its commercial banking leadership by appointing new global heads

Executive summary: Santander appoints Matías Sánchez to lead Retail and Borja Oyarzábal to lead Corporate, with Daniel Barriuso transitioning to an advisory position. The reshuffle may reshape the bank’s commercial strategy and affect market perception of its leadership stability.

Who is involved: Matías Sánchez, Borja Oyarzábal, Daniel Barriuso, Santander's president and CEO

Likely next: Close monitoring of market reaction and possible further adjustments within the commercial banking structure.

Santander announced that Matías Sánchez will lead the Retail division and Borja Oyarzábal will head Corporate, while Daniel Barriuso moves to an advisory role under the president and CEO. The move signals a strategic re‑orientation of the bank’s commercial unit and aims to reinforce leadership continuity. No immediate regulatory or market disruptions are expected, but analysts will monitor the impact on the bank’s positioning.

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