Savaya Group launches Zumana, a 35,000‑sq‑ft beach club in Kuta, Bali, aiming to capture premium tourism spend
Executive summary: Savaya Group announced the launch of Zumana, a 35,000‑square‑foot beach club located in the Kuta area of Bali, developed by the team behind the top‑ranked Savaya Bali club and designed by Rockwell Group. The venue targets affluent tourists, likely increasing average daily spend in Bali’s hospitality sector and creating direct employment for food‑and‑beverage, entertainment and operations staff.
Who is involved: Savaya Group (developer), Rockwell Group (design firm), local Bali authorities and tourism operators.
Likely next: Construction will proceed with an anticipated opening in the coming months, followed by marketing campaigns to attract international travelers.
The announcement marks Savaya Group’s expansion beyond its flagship Savaya Bali venue, introducing a new destination designed by Rockwell Group that combines music, art, gastronomy and Bali’s famed sunsets. Set to open on the island’s southern coast, Zumana targets high‑spending travelers seeking integrated lifestyle experiences. The project reflects continued investor confidence in Bali’s tourism recovery post‑pandemic and could stimulate ancillary spending in food, beverage and entertainment sectors.
Timeline
- — Savaya Group представляет Zumana -- новый пляжный клуб на курорте Кута на побережье Бали (PR Newswire)
- — Interview: Luxusmakler Schönberger: „Wir werden bald viele Seegrundstücke am Markt sehen“ (Handelsblatt)
Analysis — what this means
Sectors affected
- Boutique hospitality
- Luxury beach clubs
- Food and beverage services in Bali
Historical parallels
- Similar to the 2019 opening of Potato Head Beach Club in Bali, which expanded premium beach‑club offerings on the island.
Sources
- Savaya Group представляет Zumana -- новый пляжный клуб на курорте Кута на побережье Бали — PR Newswire
- Interview: Luxusmakler Schönberger: „Wir werden bald viele Seegrundstücke am Markt sehen“ — Handelsblatt