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Scammers are exploiting the launch of Apple’s iPhone 18 Pro and foldable Duo to defraud consumers seeking discounted devices

Executive summary: Criminals created fake websites offering cheap iPhone 18 Pro and foldable Duo deals to scam consumers eager to buy newly launched Apple devices. Undermines consumer trust, poses financial risk, and highlights the need for vigilance amid high‑demand product launches.

Who is involved: Apple (brand), scam operators, consumers seeking deals.

Likely next: Apple and authorities may issue takedown notices; consumers are advised to verify sellers; scams may persist until enforcement actions reduce fraudulent sites.

The Guardian reports that fraudulent websites have appeared offering unusually low prices for Apple’s newly released iPhone 18 Pro and its foldable Duo model, targeting consumers eager to purchase the latest handsets. The scam uses fake storefronts and payment pages to harvest money and personal data, exploiting the hype around the product launch. While Apple itself is not implicated, the incident underscores the risks posed by unverified online sellers during high‑demand device releases. Authorities and consumers are advised to verify seller authenticity and use official channels for purchases.

What's next — scenarios

Platform Crackdown Controllable (65%)

E-commerce platforms quickly remove fraudulent listings, mitigating brand reputation risks and keeping consumer purchase confidence steady through the holiday quarter.

Proliferating Sophisticated Phishing (25%)

Sophisticated phishing campaigns persist across multiple channels, forcing official retailers to invest heavily in consumer education and anti-fraud verification badges.

Supply Chain Shortages Fuel Scams (10%)

Genuine supply constraints for the foldable Duo drive frustrated buyers toward unauthorized sellers, causing widespread financial fraud and press scrutiny for Apple's distribution partners.

What to watch

Timeline

Analysis — what this means

Sectors affected

Key entities

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Related cases

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