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Serie A prepares for a new TV rights auction as its 900‑million‑euro championship resumes

Executive summary: Serie A has resumed its season with the league valued at around €900 million and announced it is preparing a new television rights tender. The TV rights deal determines a major revenue stream for clubs and influences the broader sports media market in Italy.

Who is involved: Serie A league administration, member clubs, prospective broadcasters, and financial investors holding Serie A‑linked securities.

Likely next: The league will issue the tender documents, evaluate bids, and finalize contracts ahead of the next broadcasting cycle.

Italy’s top football league has restarted its season with an estimated valuation of around €900 million and signalled readiness to launch a new tender for its television rights. The move comes as clubs seek to secure stable broadcasting revenues for the upcoming cycle, while broadcasters assess the competitive landscape for Serie A coverage. No contradictory figures or allegations appear in the source, and the announcement is presented as a routine step in the league’s commercial planning.

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