Smartwatches revive square analog watch designs, blending luxury tradition with wearable tech
Executive summary: Smartwatch makers have introduced square‑faced models that echo traditional analog watch designs, featuring luxury brands such as Cartier and Hublot. This merges luxury watch aesthetics with wearable tech, potentially attracting traditional watch consumers and expanding the smartwatch market.
Who is involved: Smartwatch manufacturers (including Cartier, Hublot and other luxury watch brands), consumers seeking traditional design, and the luxury goods market.
Likely next: Expect more luxury watchmakers to release smartwatch versions with square cases, increased marketing emphasizing heritage design, and possible effects on sales of both smartwatches and traditional analog watches.
The article reports that smartwatch manufacturers are increasingly adopting square case designs reminiscent of classic analog watches, a shift driven by consumer preference for traditional aesthetics. It highlights models from Cartier, Hublot and others that combine smart functionality with heritage styling, targeting affluent buyers who value both technology and watchmaking legacy. This trend suggests a convergence between the wearable tech market and the luxury watch segment, potentially expanding the addressable market for smartwatches.
Timeline
- — Los smartwatches han devuelto la esencia de los relojes cuadrados analógicos (Expansión)
Analysis — what this means
Sectors affected
- Luxury watch manufacturing
- Smartwatch/wearable technology