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Spanish tourism is recording record average spend per visitor, signalling a shift toward a higher‑value, quality‑driven model

Executive summary: Spain's tourism sector recorded record average spending per visitor, indicating a move toward a higher‑quality tourism model. Higher spending boosts revenue, job creation and tax income for local economies, reinforcing the sector's economic contribution.

Who is involved: Spanish hotels, restaurants, retailers, regional tourism authorities and international visitors.

Likely next: Continued growth in per‑visitor spend may spur further investment in hospitality infrastructure and increase pressure on local resources such as energy and water.

The El País opinion piece notes that visitor expenditure in Spain has reached new highs, reflecting a maturing tourism sector that is moving beyond sheer volume toward greater spending quality. This trend suggests stronger revenue potential for hospitality businesses and related services. While the article is an opinion, it aligns with recent data showing rising per‑tourist spending across the region.

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