Telefonica is examining the possibility of reducing its sponsorship tie with the Movistar Team. The sponsorship represents a significant branding expense; a reduction could free capital for other strategic investments. Telefonica and the Movistar Team are the primary actors, with potential new partners also considered. A decision on the partnership renewal or restructuring is expected in the coming weeks. Telefonica is reviewing its long‑term sponsorship of the Movistar Team, which costs about 25 million euros per year. The review could lead to new partners or transfer of rights. This step is part of a broader strategic assessment of the company's brand investments. The outcome will affect its branding budget and potentially the team's financing.
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