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The article outlines what investors look for when evaluating EU startups seeking Series A funding, highlighting key metrics and expectations

Executive summary: Sifted released a guide explaining what investors look for when EU startups raise a Series A round. The guide clarifies funding criteria that can influence how much early‑stage capital flows into European tech startups.

Who is involved: EU startup founders, venture capital investors, and Sifted editors.

Likely next (inference): Founders may incorporate the outlined metrics into upcoming pitch decks, while VCs could see more standardized deal flow.

Sifted published a practical guide for EU startup founders detailing the criteria venture capitalists use when assessing Series A rounds, such as traction, team strength, unit economics and market size. The piece is based on interviews with investors and aims to demystify the fundraising process for early‑stage technology companies in Europe. It does not break any new news but consolidates prevailing investor expectations into a single reference.

What's next — scenarios

Inference: scenarios and probabilities are Beyond's assessment, not reported fact.

Base: modest improvement in Series A success rates (50%)

More EU startups meet investor expectations, resulting in a steady rise in funded Series A rounds.

Upside: surge in Series A activity across AI and deep‑tech (30%)

Increased deal volume and higher average valuations for early‑stage AI ventures in Europe.

Downside: persistent funding gaps for startups missing investor expectations (20%)

Persistent bottlenecks in Series A fundraising, especially for deep‑tech firms lacking clear unit economics.

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