Fox expects the upcoming U.S. hosted World Cup to deliver a major ratings boost. High viewership could solidify soccer's commercial foothold in the U.S. market. Fox, FIFA, soccer fans, advertisers, NFL Fox will likely negotiate premium ad rates and may see a surge in sports programming investment With the World Cup being hosted in the U.S., Fox hopes to achieve remarkable viewership records. Historically, previous World Cup finals saw viewership numbers comparable to strong NFL games, but executives are optimistic that the U.S. hosting will enhance the audience engagement for soccer, marking a potential breakthrough for the sport in a traditionally football-dominated market.
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