USANA launches a single-serve drink mix delivering 10 g protein, 5 g creatine and 600 mg electrolytes for active adults
Executive summary: USANA introduced a Clear Protein + Creatine Mix containing 10 g protein, 5 g creatine, 600+ mg electrolytes in a 50‑calorie serving. The launch provides a single‑product alternative to buying separate protein, creatine and electrolyte supplements, potentially altering consumer purchasing patterns in the sports‑nutrition market.
Who is involved: USANA Health Sciences (NYSE: USNA), based in Salt Lake City, announced the product via a press release.
Likely next: The mix is expected to become available for purchase through USANA’s direct‑to‑consumer channels shortly after the announcement, with possible expansion to international markets in subsequent quarters.
On August 17, 2026, USANA Health Sciences announced a new Clear Protein + Creatine Mix that combines 10 g of protein, 5 g of creatine and over 600 mg of electrolytes in a 50‑calorie serving. The product is positioned as a convenient all‑in‑one supplement for active adults who currently purchase protein, creatine and electrolyte products separately. By bundling three nutrition essentials into one drink mix, USANA aims to simplify supplementation routines and potentially increase basket size. The launch adds to the company’s existing portfolio of sports‑nutrition offerings and follows a series of recent announcements about partnerships and consumer studies.
Timeline
- — USANA Introduces 3-in-1 Protein, Creatine, and Electrolyte Drink Mix (PR Newswire)
Analysis — what this means
Sectors affected
- protein supplements
- creatine supplements
- electrolyte drinks
- sports nutrition
Historical parallels
- USANA Health Sciences Q2 earnings call (August 9, 2026)
- USANA Chairman Kevin Guest shares happiness tips (August 5, 2026)
- USANA Glow 12‑week consumer study shows skin benefits (July 30, 2026)
- USANA renews four‑year partnership with Nordiq Canada for elite athlete nutrition (July 20, 2026)