Wego teams with Jordan Tourism Board to launch Ahlan Jordan campaign, aiming to boost MENA travel demand via the region's leading travel app
Executive summary: Wego partnered with the Jordan Tourism Board to launch Ahlan Jordan, a promotional campaign for MENA travellers. The initiative seeks to increase Jordan’s visibility and visitor numbers in a key source market, using the region’s largest online travel marketplace.
Who is involved: Wego, Jordan Tourism Board
Likely next: The campaign will be rolled out through Wego’s app and marketing channels, with potential impacts on travel bookings to Jordan.
On August 17, 2026, Wego announced a partnership with the Jordan Tourism Board to introduce the Ahlan Jordan initiative targeting travellers across the Middle East and North Africa. The campaign leverages Wego’s position as the top travel app in MENA to showcase Jordan’s tourism offerings. The move reflects ongoing efforts by regional tourism boards to capture post‑pandemic travel recovery through digital platforms. No financial terms or specific visitor targets were disclosed in the release.
Timeline
- — Discover Jordan with Greater Ease: Wego and the Jordan Tourism Board Bring Ahlan Jordan to MENA Travellers (PR Newswire)
Analysis — what this means
Sectors affected
- Online travel agency (MENA)
- Jordan tourism
Historical parallels
- Wego partnered with German National Tourist Office (July 2026) to promote Germany to MENA travellers
Key entities
Sources
- Discover Jordan with Greater Ease: Wego and the Jordan Tourism Board Bring Ahlan Jordan to MENA Travellers — PR Newswire