Gen Z
Generation Z, often shortened to Gen Z and informally known as Zoomers, is the demographic cohort succeeding Millennials and preceding Generation Alpha. Researchers and popular media use the mid-to-late 1990s as starting birth years and the early 2010s as ending birth years, with the generation typically being defined as people born from 1997 to 2012. Most members of Generation Z are the children of younger Baby Boomers, Generation X and older Millennials, and it is predicted that many will be the parents of members of younger Generation Alpha and Generation Beta.
Beyond's analysis on Gen Z
- — DBS launches targeted credit and debit solutions to capture Singapore's Gen Z demographic
- — Gen Z job seekers lose savings to fake recruitment apps in rising interview scam
- — Gen Z's shift from investing to sports betting signals a behavioral pivot with long-term implications for financial markets and advisory services
- — Guizhou’s inland industries are accessing global markets through Gen Z-driven tourism and digital exposure
- — Gen Z work ethic myths persist despite data showing no significant difference in labor participation or productivity vs. prior generations
- — Arizona State’s new influencer degree taps into Gen Z’s career aspirations, highlighting education’s shift toward the creator economy
- — Gen Z’s turn to birdwatching creates a nascent market for nature‑based leisure and sustainable products
- — Coach and Kate Spade CEO calls Gen Z shoppers a tremendous opportunity for luxury brands
- — High intergenerational financial dependence persists as 42% of adults rely on parental support
Recent news mentioning Gen Z
- — How is Gen Z investing their money? Over a dozen share their strategies for today’s market.
- — McDonald’s to take on KFC and rivals as Gen Z flock to fried chicken
- — Bahn-Konkurrent: Flixtrain plant stündliche Verbindungen zwischen Berlin und Hamburg
- — Flixtrain plant stündliche Verbindungen zwischen Berlin und Hamburg
- — Vanguard says Gen Z is more retirement-ready than boomers — but only 40% are on track. Catch up before it’s too late
- — UN-Generalversammlung: Macron weist Trumps Behauptungen zum Frieden in Gaza zurück
- — Xinhua Silk Road: Chinesische Lösungen für die meteorologische Frühwarnung helfen mehr Ländern dabei, klimabedingte Herausforderungen zu bewältigen
- — New Study: Gen Z Debt Is Rising Faster Than Any Other Generation, Delaying Homeownership and Family Planning
- — ‘Don’t spend $20 on an acai bowl’: gen Z are shunning private equity’s restaurant takeover
- — Börsen Asien: Asien-Börsen legen zu – Tech-Aktien profitieren
- — Börsen Asien: Asien-Börsen legen zu – Ölpreis gibt trotz Nahost-Spannungen nach
- — Hilton received 12,000 Gen Z applications for just 72 internship spots—its CHRO says AI has made the hospitality gigs more competitive