Kultmarke

Beyond's analysis on Kultmarke

• 2026-08-14 — Nivea abandons premium innovation strategy and reverts to mass-market affordability after failed pivot

Recent news mentioning Kultmarke

• 2026-08-14 — Nivea: Die Kehrtwende der Kultmarke – von Premium zurück zur Masse

Appears alongside

• Die Kehrtwende
• Premium
• Masse

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