LEGO
Lego is a brand of plastic construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark. Lego consists of variously coloured interlocking plastic bricks made of acrylonitrile butadiene styrene (ABS) that accompany an array of gears, figurines called minifigures, and various other parts. Its pieces can be assembled and connected in many ways to construct objects, including vehicles, buildings, and working robots. Assembled Lego models can be taken apart, and their pieces can be reused to create new constructions.
Beyond's analysis on LEGO
- — Lego’s first‑half net profit jumped 32.3% to €1.15 billion while the firm ruled out using AI for toy design
- — LEGO launches interactive Smart Play Gateway at San Diego Comic-Con 2026 to boost brand engagement and drive franchise-linked toy sales
Recent news mentioning LEGO
- — ELEGOO Brings 3D Printing to New York Comic Con 2026, Turning Fandom into Physical Creations
- — Muere Xosé Manuel Beiras, referente histórico del nacionalismo gallego
- — LEGO® Expert Russ Haman Explains What to Do When You're Done with Your Sets, for HelloNation
- — The LEGO Group and Sanrio® announce new multi-year partnership to bring Hello Kitty and Friends universe to life in LEGO® brick form
- — Jailed Lego collector’s insurance scam highlights UK’s £1.3bn fraud problem
- — Lego fraudster among last year's most high-profile insurance scammers
- — ARM & HAMMER™ BAKING SODA AND LEGOLAND® RESORTS BUILD THE FUN WITH LIMITED-EDITION PACK AND CHANCE TO WIN A FAMILY GETAWAY
- — Legora CEO: UK stock options make London expansion a ‘no-brainer’ — but Sweden is ‘almost impossible’
- — Legora CEO: UK stock options make London expansion a ‘no-brainer’ — but Sweden is ‘almost impossible’
- — WH Council of Economic Advisers Chair Christopher Phelan, Presidential adviser Peter Navarro, FERC Chair Laura Swett, Sens. Rounds and Gallego, Southern Company CEO Chris Womack, Reps. Adrian Smith, Beth Van Duyne, April Delaney, Bill Foster, and Janelle Bynum, ExIm's John Jovanovic and more to headline American Growth Summit tomorrow, Tuesday, September 29 in Washington, D.C.
- — Tatiana Shalalvand joins Cherry with an eye to back Legora, Lovable mafia founders
- — Toys are us: the adults swapping scrolling for Lego, remote control cars and sewing