Mediaset
Mediaset S.p.A. is an Italian mass media and television production and distribution company that is the largest commercial broadcaster in the country. The company is controlled by the holding company MFE – MediaForEurope, which is majority-owned by the Berlusconi family's Fininvest Group. Stemming from a business founded in 1987 by entrepreneur and later Italian prime minister Silvio Berlusconi, Mediaset competes primarily against the public broadcaster RAI, the privately owned La7 and Comcast's Sky Italia.
Beyond's analysis on Mediaset
- — Mediaset’s summer TV lead signals shifting ad revenue dynamics in Italy
- — Italian TV market remains concentrated as Rai, Mediaset and Sky hold two‑thirds share while streaming platforms erode their dominance
Recent news mentioning Mediaset
- — Ascolti televisivi dell’estate, Mediaset davanti alla Rai
- — Ascolti tv, cambia la misurazione: la Rai torna davanti a Mediaset
- — Ascolti tv, cambia la misurazione: la Rai torna davanti a Mediaset