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SPORT

Sport was an American sports magazine. Launched in September 1946 by New York–based publisher Macfadden Publications, Sport pioneered the generous use of color photography— it carried eight full-color plates in its first edition. Sport predated the launch of Sports Illustrated by eight years, and was responsible for bringing several editorial innovations to the genre. Sport differed from Sports Illustrated in that the former was a monthly magazine, while the latter had a weekly distribution.

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