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A year after the EU‑US trade deal, limited progress leaves transatlantic commerce under strain

Executive summary: One year after the EU and US announced a bilateral trade agreement, only limited implementation has occurred, leaving many stakeholders dissatisfied with the persisting trade tensions. The deal's limited implementation signals ongoing transatlantic trade friction, affecting tariffs, market access, and investor confidence.

Who is involved: EU officials, the US Trump administration, and stakeholders in agriculture, automotive, and services sectors.

Likely next: Continued negotiations, possible tariff adjustments, and monitoring of upcoming US legislative elections for policy shifts.

A year after the EU‑US joint declaration aimed at resetting transatlantic trade relations, substantive implementation remains thin. The agreement was framed as a response to the tariff turbulence of the previous U.S. administration, yet the structural frictions that prompted it — divergent regulatory approaches, outstanding sector‑specific duties, and mutual market‑access grievances — have not been resolved through concrete follow‑up measures. Industry and agricultural stakeholders report that the lack of tangible outcomes complicates operational planning. Manufacturers continue to face unpredictable customs costs and rules‑of‑origin hurdles, while farmers encounter persistent quota limits and sanitary‑standard barriers. This uncertainty discourages long‑term cross‑border investment and supply‑chain integration, eroding the commercial rationale that underpinned the original declaration. Near‑term progress will depend on whether upcoming Trade and Technology Council sessions translate political goodwill into sector‑specific deliverables. Without measurable advances on tariff elimination, mutual recognition, and digital‑trade rules, the framework risks becoming a symbolic gesture rather than a functional platform, especially as both economies navigate shifting global trade dynamics.

What's next — scenarios

Status Quo: The Symbolic Framework (50%)

Operating margins for transatlantic manufacturers remain suppressed by unpredictable compliance costs and tariff volatility.

Regulatory Convergence Upside (25%)

Increased capital expenditure in cross-border supply chains as regulatory certainty improves.

Protectionist Friction Downside (25%)

Supply chain decoupling accelerates as companies seek regionalized alternatives to mitigate trade war risks.

What to watch

Timeline

Analysis — what this means

Historical parallels

Key entities

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