Barilla calls for more innovation and institutional support to offset weak domestic food demand and demographic headwindsExecutive summary: Paolo Barilla, head of Italy’s food industry association, warned that while food companies have survived recent shocks, domestic consumption stays soft and growth must come from abroad. The statement signals that Italy’s food sector will rely increasingly on export markets and innovation, putting pressure on firms to invest in R&D and on policymakers to address demographic challenges. Paolo Barilla (Unione Italiana Food), Italian food manufacturers, Italian government and EU institutions. Barilla and peers will likely lobby for innovation incentives and pro‑family policies; investors may watch for higher capex in food tech and export‑focused strategies.In an interview with la Repubblica, Paolo Barilla, president of Unione Italiana Food, said Italian food firms have adapted to recent crises but now need greater innovation to sustain growth. He noted that the domestic market remains difficult and that future expansion will depend on foreign sales, urging enlightened institutions to back a pact against Italy’s demographic decline. The remarks highlight the sector’s shift from crisis‑response to long‑term competitiveness.Open the full case file on Beyond →
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