BMW's sales and earnings in China are falling sharply, according to Handelsblatt's exclusive data analysis. China is BMW's single largest market, so the downturn threatens a significant portion of the group's revenue and profit. Who is involved: BMW AG, CEO Milan Nedeljkovic, and the company's China operations.. Likely next: Nedeljkovic is expected to present a turnaround plan for the China business in the coming weeks, potentially involving pricing, model mix or cost adjustments.. An exclusive data analysis by Handelsblatt shows BMW's sales and profits are falling sharply in China, its single largest market. The downturn comes as new CEO Milan Nedeljkovic takes charge, tasked with finding ways to reverse the trend. The development highlights the growing competitive pressure from local rivals and shifting consumer preferences in the world's biggest auto market. Sectors affected: Automotive Luxury vehicles Historical parallels: BMW regained second place in the German electric‑vehicle market in July 2026
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