Brompton sold equity stakes to Decathlon and a Chinese investment group that was an early backer of Labubu soft toys. The deal provides Brompton with capital for product development and geographic expansion, grants access to Decathlon’s retail network, and signals investor confidence in the post‑slump recovery of the cycling market. Brompton (British bike maker), Decathlon (French sports retailer), Chinese Labubu‑backed investment group. Brompton may use the funds to launch new models, expand production, and deepen its partnership with Decathlon; the Chinese investor could seek additional stakes in European mobility firms. British folding bike maker Brompton has sold minority stakes to French sports retailer Decathlon and a Chinese investment group that previously backed the Labubu toy brand. The company cites a rebound in the cycling market as the rationale for the deal, which brings both financial resources and new expertise. The transaction reflects confidence in the sector’s recovery and highlights growing interest from Asian investors in European niche mobility brands.
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