Bybit launches global 'Make Your Move' campaign to promote its new full-stack financial platform
Executive summary: Bybit announced its 'Make Your Move' global marketing campaign for its new full-stack financial platform via a press release on September 24, 2026. The campaign signals Bybit's strategic shift from a pure crypto exchange to a comprehensive financial services platform, aiming to increase user adoption and compete with established fintech firms.
Who is involved: Bybit (the cryptocurrency exchange), its marketing team, and the global audience targeted by the campaign.
Likely next: Bybit will likely monitor user engagement metrics from the campaign and may face regulatory review of its financial advertising claims in various jurisdictions.
Bybit unveiled a worldwide marketing push dubbed 'Make Your Move' to advertise its recently launched full-stack financial ecosystem, which integrates trading, payments, spending, earnings and intelligent financial services. The campaign marks the exchange's attempt to diversify beyond spot crypto trading and compete with broader fintech offerings. By framing the move as a brand evolution, Bybit aims to attract mainstream users while navigating potential scrutiny over financial promotions.
Timeline
- — Bybit dévoile « Make Your Move », la nouvelle campagne mondiale de la marque pour sa nouvelle plateforme financière (PR Newswire)
- — Bybit präsentiert „Make Your Move" als neue globale Marken-Kampagne für die neue Finanzplattform (PR Newswire)
Analysis — what this means
Sectors affected
- cryptocurrency exchange
- digital payment services
- online financial services
Key entities
Sources
- Bybit dévoile « Make Your Move », la nouvelle campagne mondiale de la marque pour sa nouvelle plateforme financière — PR Newswire
- Bybit präsentiert „Make Your Move" als neue globale Marken-Kampagne für die neue Finanzplattform — PR Newswire