Colin Mayer stresses that capitalism’s profit motive is acceptable only when firms solve societal problems without creating new harms

Executive summary: Colin Mayer, a British Academy member and ex‑dean of Saïd Business School, warned that firms do not always assume responsibility for the damage they inflict. The comment highlights a growing tension between profit motives and corporate accountability, potentially influencing investor attitudes and regulatory agendas.

Who is involved: Colin Mayer (academic), businesses operating under capitalist models, regulators, and investors focused on ESG criteria.

Likely next: Increased shareholder pressure for responsibility disclosures, possible legislative initiatives on corporate liability, and greater scrutiny of AI‑driven business decisions.

The former Saïd Business School dean acknowledges the legitimacy of profit-seeking but insists that companies must answer for the damage they cause. His remarks echo growing calls for stronger corporate liability and ESG accountability. While not prescribing specific policies, the statement signals a shift in expectations for how businesses balance profit with responsibility.