Handelsblatt published an opinion piece stating that mere cost‑cutting will not win back customers and that CEO Blume needs the support of all corporate power centers and a central decision. It highlights the limits of austerity‑only strategies in retaining customers and signals a need for broader strategic choices that balance efficiency with market‑facing investments. CEO Blume (referred to as Konzernchef), the company’s leadership and internal power centers, customers, and potentially investors assessing the firm’s direction. Internal discussions may shift toward a blended approach of cost efficiency and customer‑focused investment, with possible announcements of a revised strategic plan. The Handelsblatt commentary argues that focusing solely on reducing expenses will not recover lost customers, urging the company’s chief executive to obtain backing from all internal power centers and to reach a central decision on strategy. It cites the ongoing debate over aggressive job cuts as too narrow a response to competitive pressures. The piece does not present new data but offers a normative view on the limits of austerity measures.
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