Ferrari's upcoming electric luxury model Luce may test customer loyalty and serve as a gateway to broader model adoptionExecutive summary: Ferrari is testing its new electric luxury sedan Luce, positioning it as a gateway for top customers to access broader model range. The launch could influence customer loyalty and shift perception of Ferrari's brand positioning toward electrification. Ferrari, its customers, industry observers. Upcoming official announcements on pricing, market rollout, and potential impact on sales of existing models.Ferrari is conducting tests of its new electric Luce model, which insiders say could act as a stepping stone for loyal customers to access more mainstream models. Absent the Luce, top-tier customers risk losing exclusive status within the brand's ecosystem. The move reflects a broader industry shift toward electric vehicles while maintaining brand prestige.Connected developmentsByd non comprerà Maserati – conferma CEOFerrari fa leva sulle auto più esclusive per sostenere le vendite di Luce (storico)Open the full case file on Beyond →
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