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El Corte Inglés doubles its retail footprint in Mijas as part of an accelerated growth plan

Executive summary: El Corte Inglés president Cristina Álvarez unveiled an upgraded strategic plan that includes doubling the company's commercial offering in Mijas, on the Costa del Sol. The expansion signals the group's bet on revitalizing its physical retail presence amid a rebound in tourism and consumer spending in southern Spain.

Who is involved: Key actors are El Corte Inglés leadership (president Cristina Álvarez), the Mijas municipal authorities (for permits), and regional tourism stakeholders.

Likely next: The company will begin construction/renovation works in the second half of 2026, aiming to open the enlarged space by the end of the year, and will report progress in its next quarterly earnings release.

President Cristina Álvarez unveiled an upgraded strategic plan that includes doubling the company's commercial offering in Mijas, on the Costa del Sol. The move follows a series of internal initiatives announced in June 2026, such as a dividend increase, zero‑waste certification, leadership changes, a credit‑rating upgrade and a strong profit rise. It signals the group's bet on revitalizing its physical retail presence amid a rebound in tourism and consumer spending in southern Spain.

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