Politico Europe published a sponsored Q&A asking how EU policymakers can keep the continent’s cement industry competitive while meeting decarbonisation objectives. Cement is a major source of CO₂ emissions and competes with non‑EU producers that may face weaker climate rules; policy gaps could lead to carbon leakage and loss of industrial capacity. EU policymakers (especially the European Commission), cement industry representatives, and stakeholders in decarbonisation technologies such as carbon capture and storage. Expect forthcoming policy initiatives such as revisions to the EU ETS free allocation, possible extensions of the Carbon Border Adjustment Mechanism to cement, and targeted state aid for low‑carbon cement projects. The sponsored Q&A highlights that Europe’s cement sector faces a dual challenge: reducing carbon emissions in line with EU climate goals and defending market share against lower‑cost producers outside the bloc. It stresses that without a clear policy framework—such as adjusted state aid rules, carbon border measures, or support for carbon capture—the industry risks carbon leakage and investment flight. The piece calls for Brussels to deliver a coherent plan that aligns environmental ambition with industrial competitiveness.
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