Honey recognized as a natural supplement by over 70% of athletesExecutive summary: A survey by AstraRicerche for the Miele Group and Unione Italiana Food found that 71.5% of sport participants use honey as a natural supplement. The result highlights honey's growing popularity as a perceived functional food among athletes, indicating a potential shift in sports nutrition preferences. The study was conducted by AstraRicerche and commissioned by the Miele Group and Unione Italiana Food. The findings may prompt increased marketing of honey-based products to athletes and could stimulate further research on its performance benefits.A survey by AstraRicerche for the Miele Group and Unione Italiana Food found that 71.5% of sport participants use honey as a natural supplement. The study highlights honey's growing popularity as a perceived functional food within the athletic community. No comparative data with other supplements were provided in the report.Open the full case file on Beyond →
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