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Instagram will ban non-consensual video captured via its Ray-Ban Meta smart glasses

Executive summary: Instagram said it will prohibit the sharing of videos taken without consent using its Ray-Ban Meta smart glasses, targeting harassing footage of passersby and workers. The policy tackles privacy violations linked to wearable cameras, affecting user trust, potential legal exposure, and the market for Meta’s smart‑glasses product line.

Who is involved: Instagram (Meta), Ray‑Ban (EssilorLuxottica), content creators using the glasses, and the general public whose likeness may be filmed.

Likely next: Instagram will roll out detection and removal tools, update its community guidelines, and may face further regulatory inquiries into wearable‑camera privacy.

Instagram’s leadership announced a crackdown on videos filmed without subjects’ awareness using the platform’s Ray-Ban Meta glasses, aiming to curb harassing footage of pedestrians and employees. The move reflects growing pressure on Big Tech to address privacy abuses tied to wearable cameras and could prompt tighter content‑moderation policies and regulatory scrutiny.

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