Italy bans unsolicited telemarketing contracts for gas and electricity, strengthening consumer protection and reshaping e‑commerce withdrawal rules
Executive summary: From 19 June, companies must demonstrate explicit consent before making unsolicited sales calls for energy contracts or e‑commerce transactions. The rule reinforces consumer protection, reduces spam calls, and obliges businesses to verify consent, impacting telecom and energy sectors. Regulators (AGCOM), energy utilities, e‑commerce platforms, and consumers in Italy. Authorities will begin monitoring compliance, telecoms may adjust outreach practices, and legal challenges could emerge.
Effective 19 June 2026, operators must prove they have explicit consent before contacting consumers for energy contracts or e‑commerce purchases. The measure aims to curb abusive phone solicitations and extend free withdrawal rights to online shoppers. Enforcement will be carried out by AGCOM, with penalties for non‑compliance. The reform reflects growing regulatory focus on digital consumer safeguards.
Connected developments
- New energy infrastructure compliance law spurred by recent outages
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