Italy has introduced a rule obliging online retailers to place a prominent ‘recesso’ (withdrawal) button on their checkout pages, enabling consumers to exercise their 14‑day right to return goods with a single click. The change lowers barriers to returns, likely increasing return rates and associated logistics expenses for e‑commerce businesses while enhancing consumer confidence in online shopping. Italian Ministry of Economic Development (or relevant consumer protection authority), e‑commerce platforms operating in Italy, consumer advocacy groups, and logistics providers. Retailers will update their websites and apps to comply; regulators will monitor adherence; market participants may reassess pricing or return‑policy strategies in response to potential cost impacts. The measure implements a provision of the updated Consumer Code, requiring e‑commerce sites to display a clear, instantly accessible option to cancel a purchase within the statutory 14‑day window. By reducing friction in the return process, the rule aims to boost consumer trust and align national practice with EU directives on distance selling. Retailers will need to adjust their user interfaces and may face higher logistical costs if return volumes rise.
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