JINRO launches a global "My Favorite JINRO" campaign featuring BTS member V to boost brand appeal through everyday moments sharing
Executive summary: JINRO released a global campaign titled "My Favorite JINRO" featuring BTS member V, with a premiere short film highlighting the singer's charm and brand values. The campaign ties the leading soju brand to one of the world's most popular K‑pop acts, aiming to drive consumer engagement and sales growth in competitive alcohol markets.
Who is involved: JINRO (the world's top soju brand), BTS member V (Kim Tae‑hyung), and the campaign's production team.
Likely next: The rollout will continue with regional advertisements and promotional events throughout the second half of 2026, with performance measured in quarterly sales reports.
On July 23 2026, JINRO unveiled its first global marketing campaign, "My Favorite JINRO," starring BTS member V. The campaign centers on a short film that highlights V's approachable charm and the brand's values, emphasizing the joy of sharing daily occasions with the soju. The initiative aims to leverage the group's international fanbase to strengthen JINRO's presence in key markets.
Timeline
- — JINRO presenta su primera campaña global "My Favorite JINRO" con V de BTS (PR Newswire)
- — JINRO představuje prvú globálnu kampaň s názvom „Môj obľúbený JINRO" spolu s V-om zo skupiny BTS (PR Newswire)
- — JINRO prezentuje pierwszą globalną kampanię „Moje ulubione JINRO" z V z BTS (PR Newswire)
Analysis — what this means
Sectors affected
- Soju (distilled spirits) sector
- Alcohol beverage marketing
- K‑pop entertainment merchandising
Key entities
Sources
- JINRO presenta su primera campaña global "My Favorite JINRO" con V de BTS — PR Newswire
- JINRO představuje prvú globálnu kampaň s názvom „Môj obľúbený JINRO" spolu s V-om zo skupiny BTS — PR Newswire
- JINRO prezentuje pierwszą globalną kampanię „Moje ulubione JINRO" z V z BTS — PR Newswire
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