JINRO launches first global campaign featuring BTS member V to boost brand visibility
Executive summary: JINRO launched its first global marketing campaign “My Favorite JINRO” featuring BTS member V, highlighting brand values and the joy of sharing everyday moments. The campaign leverages BTS’s global fanbase to boost JINRO’s international visibility and potentially drive sales growth in key markets.
Who is involved: JINRO (soju brand), BTS member V (Kim Tae‑hyung), PR Newswire as distribution channel.
Likely next: The campaign will be rolled out across additional languages and regions, with follow‑up promotional activities tied to BTS’s upcoming schedule.
JINRO has unveiled its inaugural global marketing effort, “My Favorite JINRO,” starring BTS vocalist V. The campaign stresses the brand’s core values and celebrates the pleasure of sharing ordinary moments with the product. By tapping into BTS’s worldwide fan base, the move aims to strengthen JINRO’s international presence and stimulate sales growth.
Timeline
- — JINRO представляет первую глобальную кампанию My Favorite JINRO с Ви из BTS (PR Newswire)
- — JINRO predstavuje prvú globálnu kampaň s názvom „Môj obľúbený JINRO" spolu s V-om zo skupiny BTS (PR Newswire)
- — JINRO prezentuje pierwszą globalną kampanię „Moje ulubione JINRO" z V z BTS (PR Newswire)
- — JINRO presenta su primera campaña global "My Favorite JINRO" con V de BTS (PR Newswire)
Key entities
Sources
- JINRO представляет первую глобальную кампанию My Favorite JINRO с Ви из BTS — PR Newswire
- JINRO predstavuje prvú globálnu kampaň s názvom „Môj obľúbený JINRO" spolu s V-om zo skupiny BTS — PR Newswire
- JINRO prezentuje pierwszą globalną kampanię „Moje ulubione JINRO" z V z BTS — PR Newswire
- JINRO presenta su primera campaña global "My Favorite JINRO" con V de BTS — PR Newswire
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- JINRO launches a global "My Favorite JINRO" campaign featuring BTS member V to boost brand appeal through everyday moments sharing
- JINRO launches first global soju campaign featuring BTS vocalist V to leverage worldwide fanbase and boost brand presence