Orange wins ad complaint against Telefonica, prompting withdrawal of Movistar’s ‘La red más segura’ sloganExecutive summary: Orange filed a complaint with Spain’s Autocontrol self‑regulatory body alleging that Telefonica’s Movistar slogan “La red más segura” is misleading; Autocontrol upheld the complaint in part and required the slogan to be withdrawn. The ruling highlights the intensifying marketing battle between Orange and Telefonica, where claims about network quality and security are key differentiators, and underscores the role of self‑regulation in policing comparative advertising in the telecom sector. Orange (French telecom operator), Telefonica/Movistar (Spanish incumbent), and Autocontrol (Spanish advertising self‑regulatory organization). Telefonica may replace the slogan with a new claim or appeal the decision; Orange is likely to emphasize network security in future campaigns; regulators and competitors will watch for further ad‑claim disputes.Autocontrol partially upheld Orange’s claim that Telefonica’s Movistar slogan misleadingly implies superior network security, ordering its removal. The decision reflects heightened competition between Spain’s two largest telecom operators, where marketing claims are closely scrutinized. While the ruling does not impose financial penalties, it may affect brand perception and prompt both firms to adjust their advertising strategies.Connected developmentsLa CNMC lanza el proceso para que Telefónica duplique sus ingresos por las canalizacionesSantander, Telefónica, Indra, CAF... Las empresas españolas se centran en crecer tras el BrexitLos dividendos de lo que queda de junio: Telefónica, Ferrovial y Puig elevan la retribución hasta 1.500 millonesOpen the full case file on Beyond →
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