Sorona and WGSN identify bio-based materials as a key 2027 trend for athleisure and luxury fashion
Executive summary: Sorona® and WGSN announced the top bio‑based material trends expected to shape fashion in 2027, focusing on athleisure and luxury ready‑to‑wear apparel. The signal points to rising demand for partially bio‑based polymers like Sorona®, which could affect sourcing, pricing, and product development in the fashion sector.
Who is involved: Covation Biomarkers (Sorona® brand), WGSN trend forecaster, and fashion brands looking to adopt sustainable materials.
Likely next: Apparel makers may increase use of Sorona® in upcoming lines, and WGSN could publish a detailed 2027 trend report later this year.
On July 29, 2026, Covation Biomaterials’ Sorona® brand partnered with trend forecaster WGSN to highlight bio-based polymers as a leading influence on upcoming athleisure and luxury ready-to-wear collections. The announcement notes that sustainable materials are gaining traction across these apparel segments, reflecting broader industry moves toward lower‑carbon inputs. No quantitative forecasts or regulatory details were provided in the release.
Timeline
- — Sorona® and WGSN Announce Top Bio-Based Material Trends of 2027 (PR Newswire)
Analysis — what this means
Sectors affected
- athleisure apparel
- luxury ready-to-wear apparel
Historical parallels
- Sorona® and WGSN announced a similar bio‑based material trend outlook on July 28, 2026
Key entities
Sources
- Sorona® and WGSN Announce Top Bio-Based Material Trends of 2027 — PR Newswire
- Sorona® and WGSN Announce Top Bio-Based Material Trends of 2027 — PR Newswire