Sorona® and WGSN unveil 2027 bio‑material trends, highlighting Sorona® as a partially bio‑based polymer from Covation Biomaterials
Executive summary: Sorona®, the partially bio‑based polymer from Covation Biomaterials, and WGSN jointly released a report identifying the top bio‑based material trends for 2027. The trend signal highlights increasing adoption of renewable materials in fashion, which could shift sourcing strategies and influence product development in athleisure and luxury segments.
Who is involved: Covation Biomaterials (producer of Sorona®), WGSN (global trend forecaster), and fashion brands operating in athleisure and luxury ready‑to‑wear.
Likely next: Apparel makers may begin integrating Sorona®‑based fibers into their 2027 collections; WGSN will distribute the trend report to its subscriber base for design planning.
The announcement positions Sorona® as a key sustainable fiber for the athleisure and luxury ready‑to‑wear markets, according to WGSN’s trend forecast. It reflects a broader industry shift toward bio‑based inputs in apparel, driven by consumer demand and corporate sustainability goals. No financial figures or regulatory actions are disclosed in the release.
Timeline
- — Sorona® and WGSN Announce Top Bio-Based Material Trends of 2027 (PR Newswire)
Analysis — what this means
Sectors affected
- athleisure apparel
- luxury ready-to-wear apparel