The death of Gérard Brémond removes the visionary founder who pioneered the 'new property' model and Avoriaz ski resort, creating a leadership vacuum at Pierre & Vacances
Executive summary: Gérard Brémond, founder of Pierre & Vacances and creator of the Avoriaz ski resort, died at age 88 on June 25, 2026. His death removes the visionary leader behind the group's innovative 'new property' model, creating uncertainty about future direction and succession. Gérard Brémond, Pierre & Vacances leadership, shareholders, and the broader tourism sector. The company is expected to announce a successor and may initiate a strategic review of its assets.
Gérard Brémond, aged 88, passed away on June 25, 2026, as reported by Le Monde and confirmed by earlier Le Figaro articles. He is credited with inventing the 'new property' timeshare concept and developing the Avoriaz ski resort, which also hosted a fantasy film festival. His death marks the end of an era for the family‑led tourism group, raising questions about succession and future strategic direction. Analysts note that the founder’s personal brand has been tightly linked to the company’s identity and its innovative real‑estate model.
Connected developments
- Previous reports on Gérard Brémond’s death and legacy
- Pierre & Vacances : les gagnants et les perdants d’un rachat à environ 1 milliard d’euros
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