UK may classify bran flakes as junk food under new healthy‑eating guidelinesExecutive summary: The UK Department of Health is proposing to include naturally occurring free sugars, such as those in bran flakes, when determining whether a food is classified as junk food. If adopted, the change would affect cereal producers, alter product labeling, and could influence consumer choices and retail pricing. UK government health officials, cereal manufacturers, consumer advocacy groups, and the public. A public consultation will be launched, followed by a potential update to official nutrition guidelines later this year.The UK government is considering adding naturally occurring free sugars to its nutrition scoring system, which could re‑classify certain breakfast cereals as unhealthy. This move forms part of a broader strategy to improve public diet quality. The proposal has sparked debate among food manufacturers and health advocates. No final decision has been announced yet.Open the full case file on Beyond →
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