WhatsApp launches username-based chat, triggering privacy benefits and fraud risks

WhatsApp rolled out a username system allowing users to communicate without exchanging phone numbers, and added an optional secret code to deter identity theft. While the feature improves privacy, it raises the risk of impersonation and fraud, challenging user trust and possibly inviting regulatory scrutiny. WhatsApp (Meta), end‑users seeking usernames, potential bad actors, and data‑privacy regulators. The company will monitor adoption, may introduce verification badges or additional authentication tools, and regulators could issue guidance on pseudonym‑based messaging. WhatsApp has introduced a feature that lets users chat using a username instead of sharing their phone number, with an optional secret code to curb identity theft. The move enhances user privacy but also opens new avenues for impersonation and fraud, prompting calls for stronger safeguards. Analysts note that the rollout will test the platform’s ability to balance openness with security, potentially influencing competitors and regulators.

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